Defining Your Marketing Objectives
The second thing I ask new clients is “What’s your objective?” Most fumble. Some say, “We’re launching this new product next month…” or “I want a social media campaign.” That’s not an objective. That’s...
View ArticleIntegrated Marketing Lessons from NH7 and Only Much Louder
Music in India has been mostly dominated by the mainstream film music (Bollywood!) but in the last few years non-film music has acquired its own space and a lot of credit goes to Only Much Louder and...
View ArticleMarketing Reading, But Not Just for the Weekend
I couldn’t find any recent blog posts or articles I loved and wanted to share with you, so I thought I’d share my favorite marketing and business books. The Art of the Start by Guy Kawasaki I’m not...
View ArticlePresentation: Defining Your Marketing Strategy
On Saturday, Nilesh and I conducted the first of a three-part marketing workshop with Pune Open Coffee Club. The first session was on defining your marketing strategy. If you missed the session, here’s...
View ArticleTips for Your Email Marketing Campaigns
We have put together this presentation with the most important email marketing tips we could think of. If you like it, share with your friends and colleagues. And if you think we missed anything, tell...
View ArticleWeekend Reads for Better Marketing: All About Websites
Today, we’re going to talk about your website and SEO and all that fun stuff (that makes you want to pull your hair out if you — like me — aren’t much of a techie). This is going to be … Continue...
View ArticlePresentation: Measuring Marketing Performance
On Saturday, we conducted the second of a three-session workshop on marketing for small-business owners for members of the Pune Open Coffee Club. We talked about setting marketing objectives based on...
View ArticlePresentation: Interpreting Marketing Data
On April 20th, we conducted the third and the last session of our marketing workshop for start-ups and small businesses in Pune. We talked about how to interpret online marketing results and make...
View ArticleHow to Pick Your Target Customer Segment
Over on Search Engine People, I explain how to pick a target customer segment that’s right for you. I answer questions like: How do you start with a basic customer profile? How should your target...
View ArticleIs Marketing for B2B Different from B2C?
Not much. Your marketing should be dictated by the preferences of your target customer segment anyway, and there is often less difference between marketing to small businesses and marketing to...
View ArticleWhy Be A Marketer?
It was when I was in b-school that I realized that marketing is the most important function in a business. Finance and human resources are important, but come later, once you have a business and...
View ArticleB2B and B2C: Is There a Difference?
I read this blog post about the difference between B2B and B2C.But think about most B2B purchases. If we’re looking at buying a new rack of servers, or supply chain management software, where’s the fun...
View ArticleAn Introduction to Content Marketing
I call myself “the marketer who doesn’t like advertising.” Advertising is intrusive, and no longer necessary. Content marketing existed even before the internet, but the internet makes it easier to do...
View ArticleKnow Your Audience
This is the most important rule of content marketing marketing. If you don’t know who you’re talking to, how do you know what to say?Every week, I hear from entrepreneurs who want to know how to reach...
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Monday Marketing Mashup: All About Google Hummingbird and SEO
Are you still wondering why everyone is talking about Hummingbird suddenly? Read on and these links will answer all your questions.What is Hummingbird?Hummingbird is the name of Google’s new search...
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